top of page

About Us

HOW IT BEGAN

Jaya Organic Yojana (JOY) is a registered Trust started in 2014 by Ms. Smita Kelton Shah in memory of her mother, Smt. Jayaben Shah. JOY was established due to looming environmental distress matched by ever-increasing malnutrition and risk to health due to the use of chemicals in agriculture.

leaf_about.jpg
Jaya Ben Termeric Label - 150 Copies - Sticker Paper.jpg

OUR JOURNEY

With an innovative approach, JOY has become a renowned NGO known for delivering tangible results. Our organization aims to provide local opportunities that mitigate migration and revive the village economy.

 

With a growing grass-root presence with over 4,500 families in Karnataka and Jharkhand, JOY empowers tribal and marginalized farmers by enhancing their income, increasing yields, and providing training in various sustainable practices and new technologies.

MEET OUR TEAM

Head Office, Bangalore

WhatsApp Image 2024-12-30 at 12.38.51_7fcb92dc.jpg

Smita Kelton Shah

CEO & Founder

WhatsApp Image 2024-11-09 at 5.32.50 PM.jpeg

Anuradha Muthukumar

Director of Programs

image.jpg

Vikas Vishwakarma

Manager

Screenshot_2024-10-09-19-36-35-24_92460851df6f172a4592fca41cc2d2e6.jpg

Malleswari
Baddela

Program Officer

FB_IMG_1505662311349.jpg

Sujeeth Narayan

Video Editor

Rashi-158.jpg

Vinay Gowda

Admin Associate

Field Team, Uttara Kannada, Karnataka

Michael Siddi.jpg

Micheal Siddi

Field Coordinator

Ibrahim Siddi.jpg

Ibrahimsab Siddi

Field Trainer

Manju R Siddi.jpg

Manjunath R Siddi

Field Trainer

Manju S Siddi.jpg

Manjunath S Siddi

Field Trainer

Vidya.jpg

Vidhya Siddi

Field Trainer

Shanti Suresh Siddi.jpg

Shanti Siddi 

Field Trainer

Poornima N Siddi.jpg

Poornima Siddi 

Field Trainer

WhatsApp Image 2025-01-10 at 14.59.53_f140ec5d.jpg

Biyama Siddi 

Field Trainer

WhatsApp Image 2025-01-10 at 14.58.57_68b3c84e.jpg

Marry Siddi 

Field Trainer

WhatsApp Image 2025-05-21 at 12.44.11.jpeg

Francis Siddi 

Field Trainer

Ganesh.jpg

Ganesh Siddi

MIS

Field Team, Ranchi, Jharkhand

Vijendar Kumar.jpg

Vijendra  Kumar

Field Coordinator

Chintamani Devi.jpg

Chintamani Devi

Field Trainer

WhatsApp Image 2024-12-21 at 13.45.23_c37018f5.jpg

Juli Devi

Field Trainer

Kiran Devi.jpg

Kiran Devi

Field Trainer

WhatsApp Image 2024-12-21 at 13.45.24_f234e571.jpg

Birajo Devi

Field Trainer

Sonam Devi.jpg

Sonam Devi

Field Trainer

WhatsApp Image 2024-12-21 at 13.45.44_2bab5eaf.jpg

Basanti Devi

Field Trainer

WhatsApp Image 2024-12-21 at 13.45.41_e4fbbacb.jpg

Anita Devi

Field Trainer

WhatsApp Image 2024-12-21 at 13.45.23_468e3724.jpg

Savita Sahu

Field Trainer

Champa Devi.jpg

Champa Devi

Field Trainer

Panchami Devi.jpg

Panchami Devi

Field Trainer

Savita Kumari.jpg

Savita Kumari

Field Trainer

Anju Devi.jpg

Anju Devi

Field Trainer

Sumitra Devi.jpg

Sumitra Devi

Field Trainer

Palita Devi.jpg

Palita Devi

Field Trainer

Usha Devi.jpg

Usha Kumari

Tailoring Trainer

Roshan Kumar.jpg

Roshan Kumar

MIS & Field Coordinator

Smita Kelton Shah, a filmmaker turned social innovator, founded Jaya Organic Yojana (JOY) driven by her determination to address environmental challenges and rural inequalities. Upon returning to India in 1985 and witnessing recurring droughts, Shah collaborated with experts to promote watershed management and launched the Rain Harvest series on Doordarshan, raising nationwide awareness on water conservation.

Her passion for bridging societal gaps led her to pioneer concepts like village-based training, medicinal kitchen gardens, and rural women’s entrepreneurship programs. Since 2014, Shah has focused on rejuvenating degraded land at scale, promoting organic farming as a solution for healthier food systems and sustainable livelihoods.

OUR CEO & FOUNDER TRUSTEE

bottom of page