Our Initiatives

JOY is revitalizing our planet. We rejuvenate soil, recharge groundwater, and cultivate nourishing food for all. We use sustainable methods like Amrit Krishi, Amrit Mitti, Vermi technology and a variety of home made organic concoctions. Our shade net nurseries, Beej Azadi seed banks, and livelihood initiatives in horticulture, beekeeping, poultry and artisanal products empower communities to harmonize with nature. Rooted in science and tradition, we inspire farmers to become environmentally conscious, adopting practices of total transformation that heal the Earth.

Jaya Organic Yojana empowers farmers with the knowledge and resources to pracetice Amrit Krishi by produce their own Amrit Mitti, organic fertilizers, pesticides, and growth promoters, eliminating the need for costly chemical alternatives. This initiative allows farmers to save approximately ₹20,000 per acre annually. Through the use of vermicompost, farmers experience a significant increase in crop yields, with improvements ranging from 40% to 60% from its first application. We focus on regenerating degraded soils by enhancing microbial activity, boosting water retention, and promoting healthier plant growth ensures sustainable farming practices. By training farmers to produce up to 3 tons of vermicompost annually and providing opportunities to sell surplus earthworms and vermi products, JOY enhances income generation. Furthermore, JOY’s efforts in sustainable and regenerative practices help restore soil health, recharge groundwater, sequester carbon, increase biodiversity, and foster climate resilience, benefiting both ecosystems and communities.
Through comprehensive training, JOY enables farmers to produce a variety of organic fertilizers and pesticides tailored to their specific needs. These include 13 organic pesticide formulations, such as Bijamrit, Nimastra, and Agniyastra, which help protect crops from seasonal pests and diseases. Farmers also create nutrient-rich organic fertilizers like Ghanjivamrit, Jivamrit, Panchgavya, and Amrit Mitti, which enrich the soil and promote microbial life. The use of vermicompost, vermi tea, and vermi wash further enhances soil aeration and nutrient availability while improving water retention. By shifting away from chemical inputs, JOY helps farmers adopt eco-friendly practices that improve soil health, boost crop resilience, and reduce environmental impact, benefiting both the farming community and the wider ecosystem.
JOY prioritizes soil rejuvenation and groundwater recharge through sustainable farming practices. The application of organic fertilizers such as Jivamrit, Ghanjivamrit, and Panchgavya, along with techniques like Amrit Krishi, Amrit Mitti, vermicomposting, restores essential microbial life to the soil. These practices transform compacted and degraded land into fertile, aerated ecosystems, increasing water retention and reducing water wastage. By nurturing the soil’s natural ability to access deep mineral nutrients, JOY’s methods contribute to long-term soil fertility. Additionally, organic practices integrated with water conservation efforts support the recharge of groundwater levels, ensuring resilience against drought and promoting ecological balance for future generations.
JOY plays a vital role in combating climate change by promoting carbon sequestration through regenerative agricultural practices. By encouraging the use of organic compost, mulching, and bio-fertilizers, JOY helps increase organic matter in the soil, which captures atmospheric carbon and stores it in the ground. These practices not only improve soil health and crop productivity but also reduce greenhouse gas emissions. JOY further measures the impact of these practices by conducting before-and-after soil carbon tests, providing scientific evidence of improved carbon levels. Through these efforts, farmers restore degraded lands, boost yields, and contribute to global climate change mitigation.
JOY is dedicated to improving food security by empowering farmers to grow diverse, nutrient-rich crops using organic farming methods. By fostering the production of chemical-free grains, pulses, fruits, and vegetables, JOY helps farmers offer healthier food to their families and local communities. Crop diversification enhances dietary variety and resilience, ensuring access to a consistent, nutritious food supply. JOY also educates communities about the importance of organic farming for better health outcomes, reduced reliance on external inputs, and sustainable food production, contributing to long-term nutritional security for rural households.
JOY is committed to improving the environmental and aesthetic quality of rural villages through its Village Green Cover Program. By planting native trees in public spaces like schools, roadsides, and community areas, JOY enhances the green cover, fosters biodiversity, and improves the overall visual appeal of villages. These trees are grown from locally sourced seeds in JOY’s greenhouse shade-net nurseries, ensuring their suitability to the region’s ecosystem. The planting of native trees reduces soil erosion, enhances air quality, and helps communities adapt to climate change. This initiative instills a sense of pride and responsibility in local residents, promoting environmental stewardship and creating healthier, more vibrant communities.
JOY has established 14 greenhouse shade-net nurseries in rural areas or Karnataka and Jharkhand, serving as community hubs for sustainable agriculture. These nurseries provide a controlled environment for growing high-quality organic and native plants, offering farmers a source of healthy saplings for crops, fruit trees, and reforestation efforts. By enabling farmers to grow their own plants from seed, JOY reduces dependency on external suppliers and encourages local seed production. The nurseries foster collaboration among farmers, creating a space for sharing knowledge and best practices in organic farming.
JOY promotes Beej Azadi through its network of 66 Community Organic Village Seed Banks, which serve as essential resources for preserving and distributing native, organic seeds. These seed banks enable farmers to access and share locally adapted seed varieties, ensuring that traditional agricultural practices are maintained and enhanced. By cultivating and sharing surplus seeds, farmers contribute to a culture of self-reliance and community support, reducing dependency on commercial seed suppliers. This initiative helps increase crop resilience and biodiversity, ensuring that farming communities are equipped with the tools they need to maintain food security while preserving their agricultural heritage.
JOY is revitalizing the cultivation and use of medicinal plants through its 55 local village nurseries that promote their curative and preventive health benefits. These nurseries focus on native medicinal plants, ensuring they are well-suited to local ecosystems and rich in therapeutic properties. JOY shares educational booklets about medicinal plants and their uses with farmers and rural communities to raise awareness and promote the use of these plants for holistic health. By preserving and encouraging the use of traditional herbal remedies, JOY reduces reliance on synthetic medicines and strengthens community health, while fostering biodiversity and cultural heritage.
JOY is enhancing farmers' livelihoods through its Fruit Tree Plantation Program, which encourages the cultivation of fruit trees on family farms. By planting fruit trees, farmers gain an additional source of income from the sale of fresh, organic fruits. The Panchamara Program promotes planting five fruit trees on each family’s farm, ensuring year-round fruit production and improving nutritional security. These trees not only provide a steady income but also contribute to better diets and long-term sustainability for rural communities, helping farmers achieve economic independence while fostering environmental stewardship.
JOY invests in skilling and capacity building for farmers and their families, enabling them to diversify their income sources and improve their quality of life. Through training in digital literacy, farmers gain the ability to use technology to access markets, improve farming practices, and manage finances. JOY also offers financial literacy courses to help farmers understand budgeting, saving, and investing. Additionally, skill development programs in tailoring and other livelihoods provide new opportunities for women and family members to generate income. These efforts enhance the resilience of rural communities, ensuring they can thrive despite changing economic conditions.
JOY) supports women’s empowerment through its Entrepreneur Development Programs (EDP), which offer training in business development, financial management, and leadership. These programs provide women with the skills and confidence to start and run their own businesses, contributing to their families’ financial stability. By fostering entrepreneurship, JOY not only helps women achieve economic independence but also strengthens the overall resilience of rural communities. Through these programs, women are empowered to fulfill their personal goals, become leaders in their communities, and drive local economic growth.
JOY is committed to improving digital and financial literacy among rural children and women. By providing training in computer skills, JOY helps individuals access new career opportunities, improve productivity, and engage in online learning. Financial literacy programs focus on teaching budgeting, saving, and managing expenses, enabling participants to make informed decisions and better manage their finances. This dual approach equips children and women with the tools they need to succeed professionally and personally, empowering them to contribute to their families’ financial well-being and helping them build a more prosperous future.
JOY offers a range of livelihood programs that provide families with multiple sources of income throughout the year. These programs include beekeeping, goat farming, poultry, small businesses, tailoring, horticulture, and agroforestry. By diversifying income streams, JOY reduces the dependency on seasonal crop harvests, ensuring farmers have a more stable financial future. These activities not only offer economic opportunities but also contribute to food security and enhance local economies. With training and support, farmers can expand these businesses and achieve greater financial independence, fostering long-term resilience and well-being.
JOY promotes Apni Khushali Apni Zimmedari, encouraging farmers, especially women, to take responsibility for their well-being and work together for a better future. The program empowers women to lead village cleaning drives, actively participate in Gram Sabha meetings, and engage in Self-Help Groups (SHGs) for shared learning and decision-making. JOY also creates WhatsApp groups of farmers for information exchange on agriculture, weather, and local developments, strengthening community connections. This initiative fosters self-reliance, community involvement, and a sense of responsibility, ensuring sustainable growth and improved quality of life for farmers and their families.